Our vision is to create a brokerage that is local, fun, cutting edge and competitive for our agents. We want to change the conventional hierarchy of brick and mortar real estate brokerages, while creating an experience for our clients that is cutting edge. Our agents are empowered by technology innovation and a strong brand that reflects who we are as Albertans; Hard working, honest, integral, reliable and intelligent.

Grassroots is well on its way to becoming a house hold name in Alberta Real Estate, by connecting its agents across the province in a collaborative way. Our culture is about sharing ideas, strategy and successes with one another rather than creating a dog-eat-dog environment. We are exceeding our goal, to by 2025, have over 25 offices and 200 agents across Alberta. We have a quality over quantity mentality with our hiring and training. We look for quality professionals who possess integrity, honesty, grit, passion and a positive attitude. Our culture is our #1 priority.